No dispute. Customer experience is a pillar in the virtual arena. Whether you are selling products on Facebook or your e-commerce website, you must treat your customer with care and respect. The feeling you instill in customers determines their course of action. Smart treatment leads to strong customer relationship and more sales.
On the other hand, band experience is the best formula for losing sales and the perfect way to your business failure. In this essence, you need to know how to treat your clients. Remember, a happy customer is always ready to spend more coins in your store. They desire to see you grow as you are part of their lives. Here are three little-known tips of harnessing customer experience when selling on Facebook:
Use social-oriented marketing messages
Facebook is a social forum. It is a place where people seek the opportunity to interact with one another socially. For you to sell to this audience, you must adapt their approach. Your marketing should have a social tone. Do not focus on making your message formal. Following an informal approach can offer potential customers an opportunity to relate to your content. This way, they will share the message with peers which will lead to more sharing. Otherwise, making your messages so rigid without opportunity for fun, you will be limiting social interaction and sales.
Are you a follower of the hashtags or you view them as irrelevant? Hashtags are essential characters in your Facebook marketing affairs. The items enable customers to find your product easily through following the hashtags. For instance, if you are dealing with baby toys, you can use tags such as #qualitybabywears, #smartbabyclothing, #superbabyweardeals, and so on. Using these tags help your potential customers to follow your pages and purchase them. Also, hashtags are signs of social consciousness. Your followers will have a chance to interact with you easily than when you have a rigid post that is so formal. Hence, when selling on Facebook, utilize the usage of hashtags.
Provide a buy button
Probably, you are connecting your existing online store with Facebook. It is a good idea. With the knowledge that business is a social affair, you need to give your online selling a similar aspect. However, you need to understand the preference of social media customers. Most of them will purchase from online stores that provide them with a purchase button without requiring them to leave their chats. So, when selling products on Facebook, ensure you provide this button.
Or what about targeting people on Facebook who believe in 'chemtrails' and sell them stuff, anxieties or other kinds of outrage? pic.twitter.com/HYpHlcofSF
— Wolfie Christl (@WolfieChristl) 2 de noviembre de 2018